"Empowering people through sport"
Founder & Head Coach
Justin Reid-Simms builds faster, stronger, more resilient bodies.
As a Nike Running Coach, Personal Trainer & Performance Nutritionist. He is passionate the role of sport in empowering people of all abilities, and coaches athletes from their first 5K to Boston Qualifiers & Sub-2:40 Marathoners.
His coaching philosophy, faster, stronger, more resilient takes a more holistic approach in a fitness space that often places too much emphasis on work rate & not enough on recovery.
Change doesn’t just come at the edge of our capabilities, it comes with consistency and recovery. Putting all the pieces together is the key to unlocking your potential!