alamerathletic
"Empowering people through sport"

Justin Reid-Simms
Founder & Head Coach
Justin Reid-Simms builds faster, stronger, more resilient bodies.
As a Running Coach, Personal Trainer & Performance Nutritionist. He is passionate the role of sport in empowering people of all abilities, and currently coaches athletes from their first 5K to Boston Qualifiers & Sub-2:40 Marathoners.
He has worked with brands including Nike, Lululemon, Pro Direct Running and Runners World to produce content, engage with runners, and bring running to experiences into people’s lives.
He continues to work with London Marathon Events as part of the Event Commentary Team, including The London Marathon, The Mini Marathon, The Big Half, and Swim Serpentine.
His coaching philosophy, faster, stronger, more resilient takes a more holistic approach in a fitness space that often places too much emphasis on work rate & not enough on recovery.
Change doesn’t just come at the edge of our capabilities, it comes with consistency and recovery. Putting all the pieces together is the key to unlocking your potential!